School Assignment: Marc Jacobs, Oh, Lola

School Assignment

{ Week #10 - Current Designers }

Article: Marc Jacobs Launches Lola Sister: Oh, Lola

by Julie Naughton

Source: WWD ISSUE 06/10/2011

Summary: Marc Jacobs will be launching later this summer, Oh, Lola.

He has been in the fragrance business since September 2001. 

"I never thought when we started years ago that we'd be a big player

in the fragrance world. It seemed like, at best, we could have the name

on a bottle, but I didn't think we'd have such success and appreciation

from the public," Jacobs told WWD.

Originally, Jacobs’ scent license was held by the American Designer Fragrances 

division of the LVMH-owned Parfums Givenchy and distributed in about 

200 doors in the U.S. In 2003, Jacobs’ beauty license was acquired 

by the Coty Prestige division of Coty Inc. 

That 2003 sale to Coty has launched some of Jacobs’ biggest scents to date, 

which include 2007’s Daisy, 2010’s Bang and 2009’s Lola.

The last fragrance is getting a little sister, Oh, Lola, 

a play on "oh la la." She has a recolored bottle 

and is a little more seductive - Sweeter.

(images via WWD)