Sunday, February 13, 2011

School Assignment #3: Private Label/ Private Brand

{ Choose/Research 2 different types } 
of private label or private brand apparel.

Describe the labels or brands
- the name
- retail store that sells it
- type of merchandise, price, competition, 
where it is made/manufactured, etc.


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Private Label: Basically U


- Sold at ULTA beauty
- Type: basic beauty tools
- Price: $1.49 - $6.99
- Competition: Butter London & Essie
- Made: in USA


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Private Brand: Aqua



- Sold at Bloomingdales
- Type: Contemporary Women's Wear
- Price: $48 -$250
- Competition: Free People, Joie, and Juicy Couture
- Made: "Imported"



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